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Founder & Director

Meet the visionary leader behind Aarambh Institute - dedicated to transforming education through innovation and excellence.

Rajkishor Kumar

Rajkishor Kumar

Founder & Director

Rajkishor Kumar
Digital Marketing Leader & Education Entrepreneur
Location Telhara, Nalanda, Bihar

Professional Summary: Visionary Digital Marketing Leader with a proven history of building brands from the ground up. Played a pivotal role in establishing Chaitanya Group of Colleges, driving its growth from inception to a recognized brand through strategic digital marketing, fund generation, and research initiatives. Skilled in crafting impactful online campaigns, scaling e-commerce ventures, and leading cross-functional teams. Adept at SEO, SEM, paid advertising, and analytics with entrepreneurial expertise in e-commerce development. Excels in strategic planning, problem-solving, and delivering measurable results.

Work Experience

Digital Marketer / Graphic Designer / Core Team Member / MTS

CHAITANYA College, Patna & Gaya | June 2018 - 2025 (Present)

  • Played a pivotal role in building Chaitanya Group of Colleges from its inception to a well-recognized brand.
  • Conceptualized and executed digital marketing campaigns to generate over 700+ admissions annually for GSB High School and 1000+ admissions annually for Chaitanya Business Colleges.
  • Managed all digital operations, including lead generation through innovative strategies, video ads, content creation, and social media optimization.
  • Collaborated with cross-functional teams to design customer interaction ideas, ensuring personalized communication and engagement.
  • Successfully developed content ideas and edited videos for customer attraction and lead conversion.
  • Provided strategic input to enhance admissions campaigns and contributed to achieving annual enrollment targets.
  • Oversaw day-to-day operations, ensuring alignment with organizational objectives.

Core Skills

Marketing & Strategy

Digital Marketing Strategies Campaign Management SEO PPC Advertising Social Media Strategy Facebook Ads Google Ads Lead Generation WhatsApp Marketing SMS Marketing Data Nurturing

E-commerce & Analytics

E-commerce Development Dropshipping Shopify Expertise Google Analytics Facebook Insights Data Analysis & Reporting

Design & Creative

Video Content Creation Video Editing Canva Filmora Photoshop

Leadership & Management

Team Leadership Cross-functional Collaboration Strategic Planning Problem Solving CRM & Communication Tools

Education

Secondary (10th)

Bihar Board - R.P.S. High School, Ekangarsarai, Nalanda

2014

Senior Secondary (12th)

Bihar Board - Sardar Patel College, Hilsa, Nalanda

2016

B.Tech (Computer Science)

Tadipatri Engineering College, JNTUA University, Andhra Pradesh

2016-18

Achievements

Achievement

Achieved annual enrollment growth of over 700+ students for GSB High School and 300+ students for Chaitanya Business College.

Achievement

Spearheaded fundraising and research initiatives, contributing significantly to the organization's expansion and recognition.

Achievement

Conceptualized and produced engaging video ads that enhanced customer interaction and boosted lead conversion rates.

Achievement

Successfully scaled i dot bazaar to a profitable e-commerce store.

Technical Skills

Marketing Tools

Google Ads, Facebook Ads, WhatsApp Marketing, SMS Marketing

Analytics Tools

Google Analytics, Facebook Insights

E-commerce Platforms

Shopify

Design & Video Editing

Canva, Filmora, Photoshop

CRM & Communication

CRM Tools, Communication Platforms